The shoes popularized by Marty McFly in Back to the Future II are expected to be available by Christmas.
Mark Parker, President and CEO of Nike unveiled the revolutionary, self-lacing shoes at a presentation in New York City Wednesday.
“The Nike HyperAdapt 1.0 is the payoff of significant research into digital, electrical and mechanical engineering,” he said.
When you put your foot into the HyperAdapt for the first time, you can adjust the tightness with two buttons on the side of the shoe. From that point on, the shoes will self-tighten each time you put them on.
“When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, senior innovator at Nike. “There are are two buttons on the side to tighten or loosen. You can adjust it until it’s perfect.”
According to the Nike website, the idea is for the product to change as the wearer changes, thus serving the needs of athletes instantaneously. It’s all part of the shoe company’s campaign of personalized performance.
“We are surrounded by technology and data, but for athletes to truly achieve their potential they require something richer and more meaningful,” Parker said. “They don’t need a dashboard; they need a relationship.”
They also need a very cool pair of self-lacing shoes.
Parker said the shoes will be available in time for the holiday season, and will come in three colours.